Helvetica- Movie Response

“Helvetica is an independent feature-length documentary film about typography and graphic design, centered on the typeface of the same name. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typefaces’ introduction in 1957 and is considered the first of the Design Trilogy by the director. Its content consists of a history of the typeface interspersed with candid interviews with leading graphic and type designers. The film aims to show Helvetica’s beauty and ubiquity, and illuminate the personalities that are behind typefaces. It also explores the rift between modernists and postmodernists, with the latter expressing and explaining their criticisms of the famous typeface.”

This specific typeface gives a new meaning to the word “boring.” And in such it should be as it was designed to be “boring.” The typeface itself is one of the most frequent used typefaces seen out in the world. The design of it gives off a “no-emotion” sense of appeal that can be used for certain ads, art, etc. Although this is so, in my opinion, I would never want to use this typeface because it gives off no emotion. Emotion is the basis of art, so if you were to create typography using this typeface it would be bland and bitter. This is only in my opinion though.

Bibliography:

  1. Dollar, Steve (2007-09-12). “The Typeface To End All Typefaces”The New York Sun (TWO SL LLC). Retrieved 2009-05-19

Note: The text shown is not mine it is a response put together based on the significance of the film itself. *The second paragraph although is an opinionated response based on the typeface*

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